Owning a business will require a lot of developing processes from online to offline and vice versa, and if you are looking for a massive return about your business, then you will have to start thinking about increasing your Google rankings. Your business is nothing if it is not visible online, as we all know that people are into digital everything nowadays. Almost all answers or what they are looking for are being searched for on the internet, and if your website is not searchable online, then how are you gaining sales for your business? To give you one solution, one way of making your website searchable is to better your Google rankings.
Provide Testimonial- Testimonials are great social proof for your website, and most businesses would prefer to have testimonials in their site. Some businesses will have a dedicated page only for testimonials. The purpose for this is to attract potential customers. When people are reading your testimonials, they are most likely converting to customers. As customers believe what others say and experience in a particular service, offering them your testimonials will increase a chance of sales.
Offer Discount – Offering discounts to organizations or clubs will give you a higher chance of getting more excellent links from authoritative websites.
Donate to Charity – Again it’s a win-win situation. Donating to a charity that is related to your business will give you a chance to be listed with a link on their website. So if you have enough funds to invest in this, why not give it a try?
Volunteer Your Services – If your company can’t provide financial assistance to a charity, then you can offer your services instead as a training ground for the members of the charity. If they are happy and satisfied with the training, then you have a bigger chance to be promoted locally through word of mouth.
Create Superior Product – Create a buzz about your product by upping the curiosity factor in your ads.
Target the right Keywords – This is where most businessmen fail. Keywords are very important online and you must choose the right keywords to use in your website. The keywords must be the most used and typed in Google so people can easily find your website. Also, another effective way of increasing your Google rankings is to invest in SEO. This is the most effective way, but costly when you want to appear in page 1 of Google. There are different techniques in SEO, and it’s up to you which one you will get. Just analyze properly which gives you a big conversion rate. You can also ask help from seo resellers for effective results.read more →